Understanding these tools and their potential can enable them to significantly enhance the quality and impact of printed materials. From flexible print production hardware to highly responsive software, there are a wealth of design service developments that could inspire agencies to take a fresh look at the metamorphic powers of the digital printing process. A new feeling for print
Setting a colourful tone
Also, captivating attention and driving greater engagement are high chroma toners and wider colour gamuts. They expand the range of colours that can be printed beyond CMYK to neons as well as skin tones and gradients. This capability is essential for producing striking visual effects and ensuring that the final product stands out.
They enable:
- Accurate replication of powerful graphics and artwork including vibrant, lifelike images with no need for re-touching;
- Control of intelligent colour and image to convey a feeling of quality and vibrancy in printed products, for increased sales and higher margins;
- Streamlined colour management and smoother handling of the many complex problems created by using a variety of image capture devices, resulting in cost savings and production efficiencies;
- Consistent matching of colour with individually branded products, across a range of products, marketing collateral and different substrates.
Digital print versatility
The combination of advanced software and hardware ensures that digital print quality can match, if not surpass, traditional offset printing. This is due to:
- Substrate Flexibility: a wide variety of substrates, from paper to synthetics, can be managed.
- Inline Finishing: integrated finishing processes complete jobs quickly and efficiently in-house.
- Personalization and customization: Creating individualized content, such as customized marketing materials, can significantly boost engagement.
The Importance of Pre Press Software for Creative Agencies
At the heart of a dynamic design, print and production process is professional ‘make-ready’ workflow capabilities that transform digital files into error-free, ready-to-print, file formats. With make-ready options last-minute changes can be flexibly managed, tab sheets can be inserted, and pages deleted. Complex job processing details can also be added like booklet finishing, imposition, colour splitting or crop marks just before printing, combining different types of documents, creating a layout, and more. This saves valuable proofing time because there is no longer the need to produce sample prints, essential when so many jobs are very fast turnaround.
For example, late job editing capabilities enhance the flexibility of the print room, while impositioning simplifies and speeds up the lengthy task of arranging several pages on a single sheet. Intelligent print functions, including templates and colour-split, save time as does the automation of recurring tasks.
The right prepress software can make a world of difference. High-quality solutions deliver print-ready files that ensure precise colour management, so the final print is true to the designer's vision, maintains colour accuracy, sharpness, and overall quality.
Showcasing expertise
To showcase just what exceptional, vivid, colour rich and creatively designed results are possible with the digital printing process agencies can great a number of examples to share with their clients or to reference for future briefs. They could include high-quality print samples to demonstrate the capabilities of digital printing and marketing materials designed to inspire, highlight the possibilities of personalization,
customization, and digital embellishment.
Ignite new print possibilities
By embracing the latest in prepress software and hardware, imaginative agencies can unlock new levels of quality and creativity in print design. From high chroma and larger colour gamuts to advanced finishing techniques with MGI machines, the possibilities are endless. Let us help you ignite your print possibilities and take your designs to the next level.
