Global celebration
That is why International Print Day, today, Thursday, October 9, 2025, is such an important day. Under the under the #PrintSmart theme, the global print community is again celebrating this centuries old medium while also highlighting the fact that print is not languishing in the past – it is an innovative, creative, and future-driven channel for communication.
What does #PrintSmart mean?
The hashtag #PrintSmart embodies the mindset of combining technology, teamwork, and creativity to shape the future of print. It’s about:
- Efficiency through automation, AI, and data-driven workflows.
- Sustainability by reducing waste and conserving resources.
- Personalization at scale, enabling brands to connect more meaningfully with audiences.
- Measurable outcomes, where print is integrated seamlessly into omnichannel strategies.
In short, #PrintSmart is a call to rethink print as a dynamic part of the modern communications ecosystem.