Harnessing the power of digital print and embellishment
Digital printing, embellishment and finishing technology innovation is enabling increasingly sophisticated and artistic printing possibilities suitable for an ever-widening array of media, substrates and surfaces. The benefits to print service providers (PSPs), label convertors, brand owners and the end customer are clear, but barriers to growth remain. Cost/value benefits are increasingly weighing in favour of aesthetically enhanced print jobs, but the environmental impact of perceived unnecessary and overelaborate printing and packaging is inhibiting further adoption and growth.
Harnessing the power of digital print and embellishment
Digital printing, embellishment and finishing technology innovation is enabling increasingly sophisticated and artistic printing possibilities suitable for an ever-widening array of media, substrates and surfaces. The benefits to print service providers (PSPs), label convertors, brand owners and the end customer are clear, but barriers to growth remain. Cost/value benefits are increasingly weighing in favour of aesthetically enhanced print jobs, but the environmental impact of perceived unnecessary and overelaborate printing and packaging is inhibiting further adoption and growth.
