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  • Graphical & Sign Services

    Signs and graphics – bringing a differentiator with standout branding

When you think that consumers are exposed up to 10,000 ads every single day, it’s a massive figure. Cutting through the noise and making sure your message is heard is essential. Great graphic design becomes essential. The design of your marketing materials can make your brand memorable, as well as many wider benefits. These include establishing credibility, communicating what you sell better, increasing conversions and improving the bottom line. Design matters. Content is important too. In simple terms, high quality graphic design services are aimed at communicating a brand message through visual design or images. And digital printing is a great creative platform for a company to market its message and improve its brand identity.

Companies needing to continually add quality printing services to their customers is more than just a sign of the times. Personalised visual communications you create must excite and deliver in today’s markets.
And it is more than just digital printing — customers must constantly rethink how to add value to the printed sheet and increase profit margin. Be creative. The range of design solutions and design services you offer must work in practice. Impactful signage, banners, posters and infographics - perhaps even brochures - are a fast, easy way to help boost the bottom line without a huge capital outlay. Business signs or banners - large and small - are a vital part of the community.

The graphics and sign community primarily service business-to-business customers. It covers a wide range of possibilities. This can be anything from food services through to corporate branding and non-profit associations and organisations.

These businesses create graphics and signage for interior use such as in retail or Point of Sale or external use in areas such as general décor, window designs, electrical and fabrics. Remember, it only takes a fraction of a second for people to form a first impression, so make sure your graphics stand out. They must be legible, easy to follow and understandable.

Among the range of benefits quality signs or infographics can create are:

  • More work sales opportunities, well-aligned signage can attract impulse buying.

  • Brand-building awareness. Perceptions and attitudes of brands can be enhanced.

  • Signage can provide standout branding for companies and an attractive work differentiator.

  • A cost-effective marketing tool that represents a brand’s most visible form of communication.